How to Make Money in Africa on Tiktok

How to make money online in South Africa is a skill that many people should learn, just because of the state of affairs in the country right now, the many job losses that many people are dealing with since the pandemic hit in 2020, and the fact that unemployment rate remains at an all-time high.

As you know, Tiktok is one of the best platforms right now, when it comes to growth and the ability to go viral. Many people have started their careers on Tiktok, and their lives changed for the better. If you are looking for money-making methods, here’s how to :

Potential earnings from TikTok

Have you ever wondered how much money you can make on TikTok? It varies based on multitudes of factors. If your video goes viral, then the earning may be lucrative. Going viral also snowballs into good things. It can lead to an increased following, which will then lead to more profit.

As per the reports, it notes that the average earning of TikTok users range between R9 000 and R35 000. However, your account needs to have 100,000 followers. For the top TikTok account users, they may earn up to R150 000.

The other way of earning money is based on reviewing statistics as it will predict the profits. So, as per the reports per video view on Instagram, they charge the brands between R0.15 and R0.30.  

Along with this, we have a creator’s fund on TikTok where one gets paid if they create content full-time across the platforms. When it comes to TikTok, you do not have a fixed salary based on your published videos. And if the content library is huge enough, it can lead to creating more money than any other job. 

The amount of money earned through TikTok also varies depending on your number of followers. If you have more than 1.6 million followers, you can charge up to R5000 per sponsored post on TikTok. 

How to monetize your TikTok account in South Africa

There are plenty of success stories in TikTok. However, not all can have the same happy ever after. If you want to earn some buck using TikTok, we strongly recommend running monetization on your account. Before you can monetize your TikTok profile, there are a few requirements. Aside from the previous methods, our editors gathered more ways to make MORE money.

Here are a few steps that will let you know how to monetize the TikTok account:

Refer Friends to Tiktok and Make Money

We are on Tiktok and a few days ago, I noticed a yellow tiny button that caught my attention. When I clicked it I noticed that Tiktok was supplying me with an invitation code that I can use to invite friends to join the app.

This is how it works:  The invitation code is a link I can send to my friends, acquaintances, or just people I know. If anyone uses that link to sign up for Tiktok, I am going to get paid. There is a catch though, this would have to be someone who is new on the platform, someone who does not have an account yet!

The more the person uses the app, the more money they will make. For example, if the person who signs up uses the app for 30 minutes every day for 13 consecutive days, the more money you will be able to make.

Partner with Brands

There is no doubt that Tiktok is huge, and brands know this. That’s why they are willing to pay big money for TikTok creators to promote their products.

Some brands will reach out to content creators via their social media, and you can also contact brands that you are looking to work with ideas and how you can collaborate with them. Make sure that when you send an email out to a brand, you have a media kit so they get a better idea of who you are, what you can do for their brand ad the kind of influence that you have.

With this money-making strategy, however, you will need to have a big following on Tiktok. If your account is small, try and grow it to at least 10 000 followers, and since going viral on Tiktok is still quite easy, you will get to 10K followers in no time. and they keep growing it from there.

Sell your merchandise to your fans on TikTok

In South Africa, many creators directly monetize their audience by selling their merchandise. This kind of monetization does not rely upon whether the video went viral or not. As long as you have real fans, you can earn money by selling directly to them. The one thing that separates TikTok from other dominating social media apps is that it allows you to sell your products directly in the app.

The designers of TikTok have created a template for more than 180 different products to support the creators. Most designers will add a link to their personal website in their bio so that the supporters can buy the items. It will enhance the relationship between the creator and buyers, and they can directly buy the product from them. 

Given how easy to go viral, if you have a product or a service, it’s one of the best social media platforms to promote it. Unlike Instagram and Facebook, where your reach is limited, Tiktok will show your videos to people who don’t even follow you, that’s the reason it’s becoming a great platform to promote your business.

And there’s no time like the present.

Get involved in donations

Getting your followers to make donations is another popular way to earn more money on Instagram. And you can also do it on TikTok. This method requires you to go live and collect donations from your viewers (much like the way streamers on Twitch earn money). 

Your viewers can send you coins as a sign of gratitude for your effort to create entertaining content. Once you collect many coins from your viewers, you can convert them to cash.

Manage campaigns

The other popular method to earn money in TikTok is through campaign management. In this method, you will be working as an influencer agency. You act as a broker or a middleman between the TikTok creator and the brand that wants to work with that specific TikTok influencer. 

Your task is to coordinate the TikToker and the advertisers and balance their interests. You can charge them a reasonable fee if correctly done.

Use advertising platforms

Using ad platforms is one of the smartest ways to earn money on TikTok. By this point, you have already seen ads on Facebook and Instagram. TikTok influencers can get cash the same way with these ads on TikTok. Doing this method is as simple as googling “TikTok ads”. Register for an account to get complete access to the ad platform.

If you have ever run paid traffic before, you know how to run ad platforms. It requires a small budget and a little experimenting to get done. Creating ads this way helps you to reach your profile to wider audiences. 

Offer consulting services

This will be the simple tip on earning money; once you have become a pro in TikTok at this stage you know how to create a video that will reach 100 views or more than 100,000 views. You can offer consulting services on this to the ones who are new to Instagram. 

Corporations often use advertising to reach out to their target audiences. And to survive in this tech-filled era, you need trendy social media accounts like TikTok. Most of the time, these established companies do not have the necessary knowledge to market their products using social media platforms. Therefore, they ask for consultations from experts in that field. 

Let us assume that by this point, you are already an established influencer and a professional TikToker. Companies will reach out to you and ask for your golden advice. It is a win-win for both parties – you get your consultation fee while the company sells more products.

By doing this, you will look more like an expert in TikTok. Other aspiring TikTokers will also reach out to you for bits of advice. Although your consulting services may not help them to reach millions of people, they will still help them to reach a hundred views or more.  

Be a Social Media Manager for TikTok

If you do not plan on gathering a following, you can manage other influencers’ TikTok accounts. Try to offer management services to creators on the platform. Since influencers need time to create their content, they need someone to pilot their accounts. And that could be you! As an example, some TikTok stars grew their following in one blow (even overnight). It could get a little bit overwhelming, stressful, and pressuring. So, they are likely to hire someone to do the managing for them.

It is a kind of business where you need to offer services to others with content strategy and offer them creative blueprints. Here you can manage offers and deals that come on their way. 

If you are a person who is good at storytelling or has a background in production then you need to apply the management services to TikTok creators.    

Apply for sponsorship

TikTok is a platform where you can perform all kinds of activities like audio with songs, videos, and other clips. You will never know when a video gets viral. Who knows, maybe yours is next! In the past few weeks, there are many trending audio clips. And companies are requesting TikTok influencers to include their brand names on their posts. Essentially, this method is sponsorship. 

Smaller accounts with 25,000 followers can charge up to $25 per post with a brand mention. To get these sponsorships, you can either apply for one or get it automatically. TikTok influencers with a massive following do not have to apply for sponsorships – the brands themselves reach out to them.

Promotion

Audio sponsorship is one of the best ways to earn money on TikTok. You can release content for the brands in exchange for money. Through your branded content, you can help corporations in South Africa to sell their products, and many creators will exploit their videos.

Most small businesses use TikTok as the creative side of promoting their products, so approaching such kind of business will be helpful. The creator can add some humor or add music to the content to reach wider audiences. It will help you to set up more ads and also increase the follower count.  

Get paid

TikTok is the only social media platform where a creator can get success while earning money. TikTok plans to launch the Creator’s fund of $200 million to expand its business by $1 million by 2023. 

As of this writing, it is still unsure how much a single South African Tiktoker can get. But to join this exclusive group of influencers, you need to get your account verified. For this to happen, you need to reach at least 10,000 followers and 10,000 viewers. Once you reached the minimum criteria given by TikTok, you will receive a notification to join this fund. 

Convert gifts to diamonds

In South Africa, their favorite creators will go live then their followers will send them some coins as a token of appreciation. TikTok users can purchase these coins inside the platform, and this is one of the most common ways of earning money at TikTok in South Africa.

Once you accumulate enough coins, you can turn them into diamonds that can be cashed out in the future. However, buying coins is only for users aged 18 years old and above. Moreover, this requires the TikTok influencer to be 18 years old and over. TikTok transfers the money to your Paypal.

Final thoughts

As TikTok is growing, it is gaining more and more popularity in South Africa. For this reason, the app will provide more lucrative opportunities for monetization. If you use the platform in the right way, it will lead to many different financial opportunities.